Close Window
Article
Schedule
ArticleID
135619 - click to preview
View Count: 15975
Title
Author(s)
Alternate URL
Images
Top Story Image
Article Images
Image Helper
Make Top Story
Related Articles
Related Issues
Summary
New router technology puts the right surveys in front of the right audiences.
Page 1
Page 2
Page 3
Page 4
Page 5
<p>Toluna, a consumer intelligence platform provider, has received a U.S. patent for its new router algorithm-based system featuring dynamic profiling capabilities that put the right survey in front of the right panel member so more surveys are completed.</p><p>The new routing algorithm pre-qualifies respondents on demographic factors, including country, language preference, age, income, and education. Those replies are cross-referenced with routable questions covering multiple domains, which could include number of cars, salary earned, or employment status and position. For routable questions, answers are deemed valid, qualifying the respondent for the survey; invalid, making the respondent ineligible; or not answered. The respondent needs a valid answer before being included in a survey.</p><blockquote><p>"It's an honor to have this patent accepted by the U.S. Patent Office," said Frank Smadja, executive vice president of research and development and technology at Toluna, in a statement. "Engineers seek ways to increase efficiencies and user experience. Survey routing algorithms are usually based on random processes. Dynamically pre-screening survey respondents allows us to achieve better completion rates and improve the survey experience for our users."</p></blockquote></p>
destinationCRM
Context Type
Columns/Departments
CRM Insights
CRM News
Editorial
Web Exclusives
Context SubType
CRM Across the Wire
CRM Featured Articles
Categories
Topic Centers
Big Data CRM
Channel Management
Cloud-based CRM
CRM Integration
Customer Data Analytics
Customer Service/Call Centers/Contact Centers
Enterprise CRM Solutions
Marketing Automation
Mobile CRM
Sales Automation
SMB and Mid-Market CRM
Social CRM
Industry Solutions
Consumer Packaged Goods CRM
Education CRM
Financial Services/Banking CRM
Government CRM
Healthcare CRM
Insurance CRM
Manufacturing/Automotive CRM
Nonprofit CRM
Pharmaceutical/Chemical CRM
Professional Services CRM
Retail/E-Commerce CRM
Sports/Entertainment CRM
Technology CRM
Telecom CRM
Transportation CRM
Travel/Hospitality CRM
Choose an Issue...
September 2026
July/August 2026
June 2026
May 2026
April 2026
March 2026
January/February 2026
November/December 2025
October 2025
September 2025
July/August 2025
June 2025
May 2025
April 2025
March 2025
January/February 2025
November/December 2024
October 2024
September 2024
July/August 2024
June 2024
May 2024
April 2024
March 2024
January/February 2024
November/December 2023
October 2023
September 2023
July/August 2023
June 2023
May 2023
April 2023
March 2023
January/February 2023
November/December 2022
October 2022
September 2022
July/August 2022
June 2022
May 2022
April 2022
March 2022
January/February 2022
November/December 2021
October 2021
September 2021
July/August 2021
June 2021
May 2021
April 2021
March 2021
January/February 2021
November/December 2020
October 2020
September 2020
July/August 2020
June 2020
May 2020
April 2020
March 2020
January/February 2020
December 2019
November 2019
October 2019
September 2019
July/August 2019
June 2019
May 2019
April 2019
March 2019
January/February 2019
December 2018
November 2018
October 2018
September 2018
July/August 2018
June 2018
May 2018
April 2018
March 2018
January/February 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
November/December 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002
May 2002
April 2002
March 2002
February 2002
January 2002
December 2001
November 2001
October 2001
September 2001
August 2001
July 2001
June 2001
May 2001
April 2001
March 2001
February 2001
January 2001
December 2000
November 2000
October 2000
September 2000
August 2000
July 2000
June 2000
May 2000
April 2000
March 2000
February 2000
January 2000
December 1999
November 1999
October 1999
September 1999
August 1999
July 1999
Sort Order
Protected
No
Yes
Post Date
×
Issue Helper
×
Search Articles
×
Authors
×
Image Helper
Upload an Image
Name
File
Browse…
Preview (Click image to select)
Select the Image
ID
Image Name